Maaike Snijder

I started my career at the national government in various financial and management control positions and have 5 years of experience as a sustainability advisor. But after 25 years, it was time for a new step. I wanted to help organizations based on my own principles and started 2iQ Sustainability Advice in 2023. As a consultant, I help clients on making sustainability an integral part of strategy, management and reporting. I am focused on results and through my positive energy I bring a ‘can do’ mentality.


Sustainable results can only be built on strong relationships. Both on a professional and personal level, relationships require mutual trust and respect. Integrity should be key in any endeavour worth undertaking. It is the starting point for everything else. No compromises accepted.


Making a difference. In some cases that is an improvement of the bottom line but it can also be a change in culture or an improvement in the way of working. The intent to make an impact is an invitation to define the outcomes upfront and be clear about progress during every step of the journey.


A continuous strive for excellence goes hand-in-hand with a practical eye for what is feasible and necessary. Voltaire was right in saying that perfect is the enemy of good and a focus on quality should not create academic goals but help to realize attainable value.

2iQ is short for two i’s and a Q and a compact way to express these values. With that 2iQ is an ambition and a promise to clients and partners. But also an invitation for a discussion. Let’s talk!

Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful.

Sustainability is the key to our survival on this planet and will also determine success on all levels.

It is never too late to be what you might have been.

Believe you can and you’re halfway there.

The greatest threat to our planet is the belief that someone else will save it.